# Ashcroft Roofing & General Building - Business Description

Ashcroft Roofing & General Building is a Ruislip-based contractor specialising in comprehensive roofing solutions alongside wider general building services. The company serves domestic and local customers across the region who require everything from emergency roof repairs to complete replacement projects.

The business excels in pitched roof work, flat roof installations using asphalt, EPDM rubber and traditional felt systems, and chimney repairs. Beyond roofing, they extend their expertise to external building work including brickwork, UPVC installations, fencing, block paving, patios and turfing. Their pressure cleaning service rounds out an impressive portfolio that addresses most external property maintenance needs.

What distinguishes Ashcroft is their commitment to transparency and customer assurance. All work comes with written estimates before commencement and full guarantees upon completion—eliminating uncertainty for homeowners. They position themselves as a reliable, honest alternative to larger firms, emphasising cost-effectiveness without compromising on professional standards.

The team demonstrates particular strength in identifying and resolving common roofing problems: missing tiles, moss coverage, damp patches and structural leaks. Rather than pushing unnecessary replacements, they assess whether repairs suffice, suggesting new installations only when genuinely warranted for long-term protection and safety.

Their accessibility—offering free quotations and advice via phone or email—reflects customer-focused business practices. Operating as a local company, they understand Ruislip properties and regional weather challenges, positioning themselves as trustworthy specialists rather than distant contractors.